WAGiWednesday began as a response to the question: “How can we make the playbook easier to digest and more engaging?” My proposal was to adapt it into a series of short, animated videos distributed on Instagram. I wanted to bring WAGi to life with a new voice and moving graphics. This personification would increase WAGiLabs’ brand equity and recognizability, all while allowing consumers to feel closer to our  identity as a company and begin building impactful relationships.

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The purpose of this project was twofold: to reach a modern, global audience through social media and to ensure that the playbook’s core lessons remained relevant and accessible. Each episode required me to wear many hats: I scripted, filmed, animated, recorded voiceovers, and edited the final product.

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The series was both a creative challenge and a professional growth opportunity, pushing me to refine my skills across the entire production pipeline. To best take advantage of the assets I provided in this project, I recommend WAGiLabs maintains a semi-regular posting schedule on the Instagram account so that the momentum and audience engagement built during the summer are not lost. I also recommend that they expand the series’ launch to other platforms, so they can enjoy a more unified brand image and value proposition across several platforms and customer bases.