Oddli Brand Exploration

Oddli has been a refreshing respite from the cookie cutter marketing strategy deployed by many brands within the women's fashion industry. Focusing on experiential marketing, Oddli hosts what they call "Oddli's stories" to launch new products. These events include diverse groups of women coming together to enjoy fashion but also girlhood! Their candid and artistic marketing style is clearly designed by women for women. As opposed to emphasis on sexualization or flattering styles, Oddli shows that their clothes are personalized, unique and playful.

With an extensive transparency initiative, it is easy for conscious consumers to know exactly what they are supporting. Oddli invests in ethical labor practices, deadstock fabric and organic fibers to minimize their footprint. Their small batches create exclusivity and excitement while curbing over-production. Customized pieces are a beautiful way to add a personal touch and conversation starters to you wardrobe. As an owner of a custom tee, I always have people approach me to ask where I found it.

Recently, I was asked to provide material to dive into a marketing campaign that inspired me. The first brand that popped into my mind was Oddli. Their campaigns have always been not only beautiful, but also very memorable. I also knew that the only way I could fully capture the spirit of Oddli was through a physical collage. Below I have the full scale collage I created to try and capture Oddli's brand magic. Explore it below!